The Lab Results

We love bragging about some of our past participants.

Robynne W

Business Name:

Robynne Weaver Coaching

Title:

Certified Change Coach

Challenge:

"I wanted to build a course."

Breakthrough:

"My breakthrough was making the roadmap and getting all of the ideas down on paper. I was in a stage where I needed a tangible roadmap and I was able to design one."

The Big Goal:

"Publish and promote a 4-week course on breaking the habit of people-pleasing."

1 Month Later:

"I had the course outline and lead magnet finished. I had also lined up a videographer to shoot the course."

3 Months Later:

"I had selected the platform for the course content. I had hired a writing coach for the book I planned to write on the same topic. I sent out a survey on people-pleasing and analyzed the survey findings. I have been asked to be on multiple podcasts. I have a speaking opportunity lined up that will be huge for my course and book. I have also planned out how I want the course to perform once it's launched, how I want it to fit into my offering, and how I want it to fit in financially."

6 Months Later:

TBD

Eunice B

Business Name:

Eunice Brownlee

Title:

Speaker Coach

Challenge:

"I was at a place in my business where I needed to do something to move forward, but I wasn't sure which clients to focus on. I was trapped in a cycle of overthinking and overwhelm that led me to doing nothing. My revenue was basically zero and I was contemplating giving up completely and doing something else."

Breakthrough:

"The major breakthrough that I had was that I am very much a strategic thinker and I get stuck in trying to break thinks down to the tactical bits, then I get overwhelmed and discouraged. Design Jam really helped me to not only narrow my focus, but it helped me boil down ideas into action very quickly and easily."

The Big Goal:

"Pitch services for executives to corporate clients."

1 Month Later:

"Within a month, I started to create a path toward the Big Goal and realized that it's still too big and I'm not ready for that level yet. I was able to break the ideas into even smaller pieces that feel more aligned and I was able to start executing them, instead of leaving them in this big idea bank."

3 Months Later:

"Within 3 months, I was much more clear on where my business is right now and where I want to go with it. I could narrow down what I need to be focusing on right now, and what needs to be shelved for later. I started building offers that make sense, completed a guide I've had stuck in my head, and started building the operational foundation I need to have in place to execute the bigger stuff later. I was also offered an opportunity to collaborate with someone in my field, and that blew open my revenue projections and, more importantly—my connections, one of which I already know will be someone that makes a critical introduction that will help me accomplish the Big Goal. I'm also working on launching my Thought Leadership Library workshop. It's designed to help get those ideas out of folks and into the content they want to create. It was another one of the stuck things that wiggled loose as a result of the Design Jam."

6 Months Later:

TBD

Jenny

Business Name:

Job Jenny

Title:

Career Coach

Challenge:

My original challenge was that I was consistently maxed out on 1:1 consulting and resume writing clients with little opportunity to catch my breath, develop a new produce or offering, or re-infuse a sense of fun in my work.

Breakthrough:

Yes, but maybe not in the way one might imagine. The best idea that I came away with was a wonderfully fun sounding traveling bus/RV that we could rove the country in and help people at stops along the way. This became a bit impractical as my spouse's work life changed and as we investigated costs. But what it did do in terms of a breakthrough was get us thinking of other ways we can bring people together in local communities to support their job search or career development efforts.

The Big Goal:

Reimagine the business' offerings --  in a manner that helps people transform their careers and lives without such a heavy lift that's required with so many 1:1 services. In other words, find truly beneficial and powerful ways to support more people, maintain or grow revenue, and have fun (and, at the end of each day, at least a bit of remaining energy!)

1 Month Later:

Not much progress in first month, largely due to my intense schedule.

3 Months Later:

Initial brainstorming around what would be realistic, tangible, and genuinely beneficial to both the business and, importantly, the clients we serve.

6 Months Later:

Definite progress, brainstorming, and strategic planning for new product and service offerings and potential strategic partnerships -- and they are all on the calendar for 2025!

Sophia M

Business Name:

Sophia Miller

Title:

Marketing & Community Manager

Challenge:

"Getting more consistent contract/freelance work/feeling comfortable with jobs that aren't necessarily 40 hours per week at the same company."

Breakthrough:

"I started getting more freelance work. I realized that I'm not currently tied down to a 40 hour a week job and should just use the time I have to travel and see what happens. Maybe I can get a student visa abroad that could help lead to more career options through getting a masters degree or taking language courses."

The Big Goal:

"Getting a gaming job/jobs that allowed me to travel and/or get a job that supported a visa in Spain or France so I could live abroad."

1 Month Later:

"I did a few freelance opportunities within the games industry. I got a free ticket to a games industry event in San Francisco where I got to reconnect with friends and meet new people. I also met someone from Norway who expressed interest in bringing me onto their team."

3 Months Later:

"Megan allowed me to do an Ask Me Anything event as a marketing expert for a local networking event, which was awesome! I also got a part time job that allowed me the flexibility to continue doing a lot of other things while still getting paid for creating videos and doing social media."

6 Months Later:

"I have enough money (and experience) saved up from the work I've done this year to feel pretty good about where I'm at so I feel comfortable seeing what happens."

Adriana B

Business Name:

I'm Into This Place

Title:

CEO and Founder

Challenge:

"I want to launch a podcast, newsletter, and website that features local arts and culture businesses. My biggest challenge was how do I monetize this new business in a way that works for the business model and that I don't hate?"

Breakthrough:

"I am someone who is going to have a small amount of deep relationships, a small amount of big donors, versus lots of smaller donors. That's why the idea of an advisory council appealed to me more than a membership business model."

The Big Goal:

"Having the sponsorships packages planned out and start creating relationships to help me get the money so that I could have the business funded and running."

1 Month Later:

"I started recording episodes and creating structures for the business. I loved the way we used Figjam and started to build my own flow carts for customer journeys, onboarding sponsors, and producing podcast episodes."

3 Months Later:

"I have recorded five interviews so far. I'm iterating on my standard operating procedures to help create a streamlined back-end of the business. I have a wireframe for my website made so I can start to figure out where sponsor content goes so I can visualize what sponsor packages could look like."

6 Months Later:

Chris M

Business Name:

Chris Martin Studios Inc.

Title:

Podcast Producer and Filmmaker

Challenge:

"The obvious challenge for me was, 'Do I even have a business anymore?' I still had clients, but, you know, could have just kept doing them and working a side job. No problem, but that doesn't really make a business."

Breakthrough:

"My biggest breakthrough was when someone in the cohort asked me, 'Is it possible to have my best year ever and feel great?' And when I started seeing it from that lens, I realized I could have my best year yet and feel great. That's when I realized that my business is still a thing. I can still. have my best year yet."

The Big Goal:

"I made a financial goal that would allow me to quit my job at Home Depot."

1 Month Later:

"I made the mental note and shift in intention that, 'I'm going back to my business.' I did't know how it was going to happen, but it was going to happen. And I think it was a couple of weeks after that where I just started getting daily emails of people asking to work with me. One such person reached out and wanted to do nine months worth of work. I said, 'Here's three options for payment with a little price break if you paid all at once,' and they said, 'Checks in the mail.'"

3 Months Later:

"Past clients keep coming back. It really feels like there is a lot of opportunity."

6 Months Later:

TBD

Julie G

Business Name:

JKG Strategy & Design

Title:

Knowledge and Information Manager, Instructional Designer

Challenge:

"I was unclear about the focus of my business and what my service offerings were."

Breakthrough:

"My focus was too broad. I was clearly trying to do the job of many people, so it was clear I was setting myself up for failure and frustration. When I was a freelancer, I was a one-stop shop and that kept burning me out. It became clear I was trying to replicate that again, even knowing it was unsustainable."

The Big Goal:

"To identify my business model so that I knew what services I offered so I could market them and source contracts."

1 Month Later:

"I made a decision about what to do with my business: consolidate my efforts. I had clarity on where to start. I realized I needed to start with personal webinars and work with individuals instead of launching my services to corporations. I also went back to a full-time job as it gave me more financial and mental freedom. I had too much anxiety when I was solely working for myself. All the best ideas came from being employed. So I'm happy with my decision because it's allowing me to reduce my stressors and have my best ideas and build my best business on the side."

3 Months Later:

TBD

6 Months Later:

TBD