Let's be honest, no one enjoys a bad date. Or being catfished by a brand that promised champagne but delivered flat beer. And when you're just starting out, it can be hard to tell if you're actually compatible with your ideal customers.
But don't start photoshopping your brand pics or lying about your "interests" just yet!
We believe that your brand can put an end to this awkward situationship and become the hot affair your customer can't stop bragging about to their friends!
The era of desperation is over. The revolution of living your best brand life starts now.
Ready to turn your hot mess (we mean that in the nicest terms) into a hot success?
With this 'done with you' package, we'll turn your brand's identity crisis into a dramatic makeover story!
Perfect for:
No more bad first dates - it's time to make your brand the one they can't stop thinking about!
The Meet Cute package starts at $5,000.
You're going to get to know your customers so well, they'll think you've been spying on them. You'll learn their favorite hangout spots, the thing they can't live without, and the journeys they're on in life.
The best dates are memorable because of their personality so you'll make sure yours leaves an impression. You'll think about your brand adjectives, tone, and mission. We'll also share some insight on color theory and the personalities of typefaces so you can 'attire' your brand in the best visuals.
We'll help you build three important touchpoints: your welcome email series, your contact page, and your thank you page or receipt.
The ultimate template to create the rulebook for your brand's swagger! Not just some boring PDF – this is the holy gospel of how you look, sound, and strut your stuff without embarrassing yourself.
We'll give you a list of customer survey questions you can use to get to know your customer/client. We'll also share a slew of tips on how to write unbiased questions so you can get the answers you need, not just the ones you want.
We'll have three, 1-hour sessions to make sure you're building the best brand.
Buying the Meet Cute Package: $5,000
Having an authentic and engaging brand: Priceless
Think of us as your brand's personal trainers, except instead of counting reps, we're counting awesome ideas. And trust us, your brand's about to get RIPPED.
We can't build a brand that resonates with our customers unless we really know our customers. So we're doing a deep dive into their lives. Get ready to feel like a secret agent. You'll end the week with a detailed customer persona and a customer story so riveting, you could sell it to Penguin.
Now it's time for the other side of the equation: your brand personality. You'll start building the brand of your dreams from the inner organs (mainly the heart) out to the skin (hello visuals and fancy fonts). We'll also make sure you have a unique voice (Australian accents optional) to will resonate with your audience. We'll have our first consultation call at the end of this week.
Time to cover all the bases. You'll be crafting out three, engaging, authentic customer touchpoints. Think first, second, and third date. You'll woo them with a winning welcome email sequence, get their number with your contact page, and take it all the way with your thank you page or receipt.
Now it's time to build yourself your master plan: your brand guidelines. This multi-page document is your company's greatest asset. It will keep you on track and make all of your decisions 10x easier going forward. Bonus points: hand this to a copywriter, AI, a graphic designer, or your biz bestie, and they'll easily create something custom-fit for your business. You'll walk away feeling like you've got the cheat codes to success. We'll have our second consultation call at the end of this week. And we'll celebrate!
We'll give you time to implement all of your awesomeness before we check in with your for our last one-hour consultation call. We'll look over everything you've done and celebrate your wins together.
First, we'll dive into your business brain with a discovery call that's like a first date without the awkward small talk. We'll discuss goals, dreams, and yes, even those wild ideas you and your team have been too scared to share.
Then? BOOM! After you purchase Meet Cute, you'll have templates drip-fed to you over a series of 4 weeks.
We want to make sure you're actually doing the work so we'll be checking in with our consultation calls after the two weeks, after the last week, and 2-3 months later. We've found those virtual sessions are crucial to keeping the momentum rolling like a runaway freight train of awesome.
Check out our case study collection and then imagine your own brand there.
(Seriously, what are you waiting for - an engraved invitation from the future?)
Schedule a discovery call ->
Hi! We’re Megan and Jeffrey, the duo behind Fat Cap. We’ve worked together for nearly a decade and worn ALL the hats over the years. We’re also proud neurodivergents, so we encourage you to come as you are.
About Me
Jeffrey is all about strategy. He loves frameworks and has a special talent for seeing the true problems people dance around. He’s famous for asking the hard questions. He currently works at the University of Oregon as the graphic designer for Advancement and the Alumni Association.
Interests
Strategy, futures thinking, big picture
About Me
Megan is all about big, crazy ideas and connecting people. She loves asking, “Why not?” and pushes people to think beyond their limiting beliefs. She’s a huge proponent of minimum viable products/services and iteration.
Interests
Customer journey, branding experiences, big crazy ideas
You can find our full about page HERE.
The Meet Cute package, a done-with-you approach, is $5,000. There is always the option to add on extras like an additional one-hour consult call or an additional customer touchpoint.
Our one-one-one, 1-hour consultation calls will take place virtually via Google Meet. We'll have our first call after you've completed your customer research and brand personality templates to make sure you're feeling confident and are on the right track. Our second call will take place after you've finished all of the templates and we'll go through all of your work, double-checking everything. Our final call will take place 2-3 months after our second call. During this call we'll look over your implementation and help you address any questions or ideas that have arisen since we last talked. We never want to leave you hanging so we always make sure you're not only knowledgable but are feeling capable of acting on everything you learned.
We know every business has unique challenges. That's why we always have a 30-minute discovery call before we let someone work with us. We want to make sure we can help you and that we're a good fit for your brand and for you.
Have a question we didn't answer above? Reach out on our contact page.